Swarovski’s travelling exhibition will open at Milan’s Palazzo Citterio in June. It will celebrate almost 130 years of the Austrian house’s storied heritage as Masters of Light in the worlds of fashion, jewellery, and pop culture.
Entitled Swarovski – Masters of Light from Vienna to Milan, the exhibition, which premiered in Shanghai last Fall, will be displayed across the internal salons of Palazzo Citterio, the magnificent extension of Pinacoteca di Brera in the heart of Milan. This cultural partnership with Milan’s foremost museum will allow visitors to admire the renovated Palazzo for the first time, which will host the modern art collections of Pinacoteca di Brera donated by the Jesi and Vitali families from December 2024.
The exhibition will take visitors on an immersive journey from the birth of Swarovski in 19th-century Vienna to 21st-century Milan through panoramic scenography divided into seven Chambers of Wonder.
Paying homage to the fashion industry, which is the beating heart of the Made in Italy brand, it will bring together an exceptional selection of over 50 crystal-embellished couture masterpieces from fashion houses, including Gucci, Versace, and Armani.
It will also showcase a unique array of shimmering stage costumes and red carpet looks worn by stars such as Harry Styles, Katy Perry, and Rihanna as well as jewellery pieces, figurines, and crystals – including the largest crystal chaton ever created.
Other highlights include ‘Galaxy’, the new fine jewellery collection made with laboratory grown Swarovski Created Diamonds, a Pop-Up store where visitors can browse an exclusive Swarovski product assortment, and a garden Café housed in the Palazzo Citterio’s orangery, with a menu created by renowned Milanese chef Carlo Cracco.
This landmark show maps a journey through time and space across the brand’s history since 1895. It is the first exploration of the heritage and revolutionary spirit of one of the oldest European luxury houses.
Swarovski – Masters of Light is a travelling exhibition envisioned by Swarovski Global Creative Director Giovanna Engelbert and curated by British fashion journalist, author, and critic Alexander Fury. It will open to the public at Palazzo Citterio from June 17 to July 14, 2024, free of charge.
This article was sourced from a media release sent by Medianet on behalf of Swarovski