Beauty Guru Of The Month: Casey Hinds


Casey Joe or Casey Hinds in real life is a 20-year old American who lives in New York while fuelling the burning passion she has for makeup and fashion. Her fiery desire to live her dream in the industry she loves the most is what made her become StarCentral Magazine’s Beauty Guru of the Month for the month of August 2015. While her love of Spice Girls ignited her interest in the field of fashion and makeup, she relates that consistency and persistence are what would keep dreamers and movers on the lane.


Casey officially started her career back in August of 2014 when she made her first video, but she has always been enamoured of the fact that she can always express herself through fashion. She enjoys diving into her own creative side which has been evident ever since she was a child. Back then, Casey would always dress up herself, style her Barbie dolls and do makeup experiments. Now that she has grown into a beautiful, artistic lady, the dream is hers to take.

‘Fashion and makeup are the only things that could satisfy and make me happy. It was something I could spend the rest of my life doing’, says Casey. Fashion provides endless possibilities and Casey is the type of person who does not limit herself when it comes to taking her dream and transforming it into a reality.


Talking about her memorable experiences in the industry, Casey points out that IMATS 2014 was the most unforgettable thus far. She told us how shocked she was when one of her subscribers actually recognised and approached her during the event. It was definitely an unexpected moment for her. Her talent continues to wow personalities including Tatiana Wards who even posted a photo of them together on Instagram and captioned it with beautiful words meant just for her.

Indeed, Casey is one blessed woman. Her mother has been her top source of inspiration and like her entire family; she has supported her dreams since day one. ‘Jacklyn Hill is also another inspiration of mine. I personally feel that we have a lot in common and she’s literally living my dream! I hope to reach her level of success’, Casey utters enthusiastically.


Living her passion has built bridges that connected Casey with some of the most interesting people in the entertainment industry. She had met fellow makeup artists from different events and theirs are the type of stories she enjoys listening to. She learned about some experiences that are very similar to hers while others were completely different; nevertheless, she has always been fascinated to know more about the people in her field of work.

Casey has never stopped seizing every opportunity that lands her way. She is always out there, experimenting and learning while keeping interactions with the people who share the same interests as hers. In the future, she plans to attend a makeup school and eventually expands her horizon by putting up her own cosmetic line and a magazine company. She also shares her desire to move to LA or ATL one day.


  1. What is the one beauty product you can’t live without? MAC Cosmetics eyebrow pencil.
  2. What is the most dramatic thing you’ve ever done to change your looks? Shaved the back and side of my head and dyed the front portion green.
  3. What is in your makeup bag when you travel? Concealer, mascara, foundation, current favourite eyebrow product, powder, blotting paper, and my favourite lipstick.
  4. What is the one “flaw” you wouldn’t change about yourself? The size of my nose. I feel it’s too large but I couldn’t change it.
  5. Your best guilty pleasure. Buying more makeup even when I shouldn’t.

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