Tough twelve interview with promising entrepreneur Eldiese

1. Tell us your name and something about yourself.

My name is Eldiese, I am a makeup and body artists who hails from Melbourne, Victoria. Although Art is my passion (I dabble in Visual arts), I am also Scrub Nurse which helps to pay the bills while my business is taking off. Originally from Newcastle in New South Wales, I relocated to Melbourne for the culture as well as the understanding that I, and my extravagant personal style as well as my creativity would be widely accepted here – and hopefully embraced.

2. Give us a brief description of what your business is all about and tell us what makes your business unique from all the other businesses out there.

At present ‘By Eldiese’ is still trying to find its feet, so far it’s been running for only 6 months. We provide makeup and body art services to people in the fashion industry including runway, advertisement, and create artistic pieces for portfolios, submission etc. I’m a prominent figure in the Alternate Melbourne Modelling scene, investing many an hour into designing and applying makeup and body art for up and coming designers and models in various photo shoots and runway shows. Collaborations with other companies include Zombified Cupcake Boutique, Dusk Moth Designs, and The Bad Ladies Boutique. ‘By Eldiese’ is still in the starting phases, but there are many plans for expansion in the not too distant future including, but not limited to, the purchasing of a photography studio, creative space for artists from all mediums to come to and create. So watch this space, Studio E will be opening in November.

3. Would you rather be a worried genius or a joyful simpleton?

I would prefer to be a worried genius. A worried genius has intelligence and a working knowledge of the world that surrounds them. The idea of being a simpleton, to me, is quite possibly one of the worst things that could happen. Intelligence is what sets a person apart from the rest of the herd, and I was born to be an individual.

4. Are you more worried about doing things right, or doing the right things?

My main concern is doing the right thing. Making mistakes is part of being human, nobody is perfect and if all one obsesses about is being perfect, then one will never be happy with who they are or what they’re doing. However, doing the right thing is common human decency; it will make others happy and in return make you feel like a better person.

5. You’re having lunch with three people you respect and admire. They all start criticizing a close friend of yours, not knowing he/she is your friend. The criticism is distasteful and unjustified. What do you do?

I would stand up for them without question. Yes, it would be hard to speak up in front of people who you admire, but friends and family are the most important aspects of a person’s life, and as such should be treated with respect even when they’re not in the room.

6. If you could offer a newborn child only one piece of advice, what would it be?

My number one piece of advice for a new born child would be ‘be yourself’. I am only just starting to come to terms with myself as an individual and the change in my perception of myself is enormous. So I feel that everybody, a new born, or a geriatric person, should be comfortable in their own skin.

7. How far would you go to save a loved one?

My family are the most important thing in my life, to save one of them I would go to the ends of the earth and give away all of my money – I would pick up my whole life just to be with them. That’s what love is.

8. What’s something you know you do differently than most people?

I present myself differently from most people. Not only in regard to my attitude, but also with my attire, my makeup as well as my extracurricular activities. I go out of my way to portray confidence because in my opinion confidence is the main aspect of being sexy. My wardrobe consists predominantly of rockabilly dresses and high waisted skirts, all of the clothes I own accentuate my curves because I am proud of them. My makeup is always extremely colourful and extravagant! It draws attention to me and as my makeup is my business so this is fantastic advertisement. I feel that my extracurricular activities are really what set me apart from everybody else. I am a burlesque dancer, a Bad Lady, and as a makeup artist, I meet so many different people. I find myself in many circumstances that others would consider different including fetish shows, theatre productions, photo shoots etc.

9. If you were a character from ‘Sex & the city,’ which one would you be?

If I were any character from Sex and the City, I would be Samantha. But not for the reason one might think. Samantha is everything I want to be- confident, independent and sexy. She has her own business; she is extremely successful in her field and appears to have the perfect work/life balance.

10. What one thing have you not done that you really want to do? And that said, what’s holding you back?

The one thing that I am yet to do, that I have always wanted to do is go to Europe. There are a number of things that were holding me back, including lack of funds, lack of time and university study. Now I have already graduated from university, I have enough annual leave for two months of holidays and I have saved enough money… So I’m off to Europe this month!

11. Right now are you holding onto something you need to let go of?

I try not to hold onto negative emotions and experience as I feel that these experiences because they shape who we are. When you hold onto these experiences they cloud your judgement and affect the way you operate.

12. What would you do when you have learnt that the world is going to end in 3 hours?

I would fly home. My family are the most important thing in my life, they live 90 minutes away by plane, so I would be on the first plane back to Newcastle and spend my last minutes with my mother and my family.

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