Shanna Lee is an intuitive healer and celebrity manifestation coach. She is the #1 best -selling author of The Soul Frequency: Your Healthy, Awakened, and Authentic Life and the host of The Soul Frequency Show podcast; leading the conversation on raising your energy frequency and creating a life founded on truth and alignment.
She is a speaker, businesswoman, and consultant to executives of Fortune 500 companies, celebrities, influencers, and fashion industry experts.
With over two decades of experience in sales, marketing, and business development coupled with her intuitive gift of insight, she is an expert in leading purpose-driven individuals and supporting the development of their core mission from the ground up. Shanna Lee has been featured in Awareness Magazine and the international docuseries, Depression and Anxiety Secrets. She is a contributor to Medium, Tiny Buddha, and Elephant Journal and has been featured in numerous podcasts and international radio shows.
StarCentral Magazine recently caught up with Shanna to discuss her journey to entrepreneurship and here’s what went down:
What are you currently doing to maintain/grow your business?
My business has been in a time of rapid growth over the past several months. My team and I are currently developing a new digital program that will launch this summer and a practitioner program that will launch in 2021. We are looking at fine-tuning processes within the business to streamline our time and be able to better serve our clients.
What social media platforms do you usually use to increase your brand’s awareness?
We use Instagram, Facebook, YouTube, Twitter, and Pinterest.
What is your experience with paid advertising, like PPC or sponsored content campaigns? Does it work?
Yes, it works, but there is an art to doing it effectively. It is a valuable asset at a certain point in a business’s growth. Knowing when to start and who to work with is important. When you have a great team working with you and the strategy is aligned, it can be a very good tool for business growth.
What is your main tactic when it comes to making more people aware of your brand and engaging your customers? How did your business stand out?
My business is run on the principle of energy out, energy in. This means the more energy you expend in flowing information to others and connecting, the more business will naturally flow in. I have tested this over the years and it proves to be true. Our “energy out” sources are podcasts, blog posts, articles, social media and I have a healthy referral business. I don’t worry much about standing out per se, I am more interested in the natural energetic connection that happens when you authentically share yourself. I have been very fortunate to grow consistently and sustainably based on this principle.
What form of marketing has worked well for your business throughout the years?
Different types of marketing are good for different types of products/services/programs, but the most effective marketing is the word of mouth or referral for two reasons. Firstly, if a person knows someone who has done business with you, they are connecting with you because they already feel connected to you or your brand. That is a nice authentic jumping-off point. Second, there is no cost of customer acquisition. There is a simple exchange built on the foundation of a mutual connection.
What is the toughest decision you had to make in the last few months?
The last few months have been challenging for so many businesses as there was no way to forecast the need to insulate a business from a pandemic. It wasn’t on anyone’s radar. Because I did not have any live events planned, and no launches coming up as we are in development, there was not a big impact on my business. Over the last few months, we have been in active development of programs that assist people through large scale transformation as we feel this information and support is very necessary at this time.
What money mistakes have you made along the way that others can learn from (or something you’d do differently)?
Gosh, there have been many and I believe that money mistakes are part of entrepreneurship. I think they are important as long as you learn from them and apply what you learned. I have taken big risks over the time of building my business. Risks that I would not necessarily guide others to take. I am intuitive, so I have a little advantage in knowing that it would work out in the end. So, I felt uncomfortably comfortable stepping out in big ways many times. I feel it is important to have a pad on any budget, to have savings, to keep expenses as low as possible, and always be revising and cutting costs where you can. The key to healthy financials is in lowering expenses. For instance, over the past few months when many businesses lost their revenue, those that were able to streamline expenses bought themselves more time and staying power.
What new business would you love to start?
I love building businesses and I help many entrepreneurs grow and scale their businesses. I get to be on the inside of many businesses simultaneously and it is a true joy. My next move personally, will likely be a personal brand that will serve my premier and contract clients.
If you could go back in a time machine to the time when you were just getting started, what would you do differently?
I would have started sooner. I spent time “waiting and wondering” instead of getting on the court and “doing”. The important thing is to start.
What is the best advice you have ever been given?
My dad always taught me that busy people are the ones who get things done. They execute at a high level and he taught me to “do it now”. When you take action on things quickly you spend less life force energy on them. Waiting to do things takes time, energy, and causes stress. People are always surprised at how quickly I respond and work. The truth is, all we really have is this moment, I like to get things done as they come in and make the most of every moment.
What advice would you give to a newbie entrepreneur setting up their first business?
Connect with people! Look in your sphere and start reaching out – get people excited about what you are doing. Bring your whole self to everything you do. Be meticulous with your word. Show up for people. Work with people that you genuinely care about. Hire amazing and brilliant people that are good at things that are not your strong suit. Think about systems and processes that support your desired growth – they will be the key to scaling someday. Count your wins. Have fun!