Star diNemours is an entrepreneur and philanthropist who works as a specialized consultant for select companies and individuals. He invests and provides advice and lifestyle management to several artists, public figures, sports stars, and high-profile models within the music and fashion industry. He’s also an expert in content creation and he’s someone who has worked with some of the biggest companies around helping them manage their Instagram accounts and boosting their online presence.
His company Star Luxe Life networks and collaborates with creatives and entrepreneurs within the South Florida region to create an experience that encapsulates all aspects of luxury. They are also continuously recruiting talent to create new content; engaging with influencers and making sure everything is done to the highest degree of elegance.
StarCentral Magazine recently caught up with Star diNemours to discuss his journey as an entrepreneur and here’s what went down:
What social media platforms do you usually use to increase your brand’s awareness?
We have been focusing on growing our social media presence. We currently use Instagram, Youtube, Facebook, and Twitter. Meanwhile, we are also expanding into other platforms.
What is your experience with paid advertising, like PPC or sponsored content campaigns? Does it work?
It is imperative to use paid promotions on our social media platforms. It enables us to reach new audiences and target users in our niche.
What is your main tactic when it comes to making more people aware of your brand and engaging your customers?
Our main tactic is to provide the highest quality and most engaging level of content. Allowing people across the globe to live vicariously through us. We’re connecting with influencers and high-level figureheads in the global entertainment industry. We stand out from others by separating ourselves from the average through our philanthropic endeavors. Everything we do sets a new standard for luxury and elegance in the entertainment industry. We set an example for the youth that the most powerful and influential entrepreneurs always give back.
What money mistakes have you made along the way that others can learn from (or something you’d do differently)?
Some money mistakes we have made is underestimating the power and extent of our resources. We jumped into production without analyzing how our current resources could have been maximized and utilized to their fullest potential. This caused us to overspend.
What is the toughest decision you had to make in the last few months?
The toughest decision we’ve made all revolves around timing. We’ve been sharpening our swords waiting for the right moment to strike. With all the resources and connections available to us, it’s easy to jump the gun and start before every aspect is aligned with our vision. The current state of the world has changed the circumstances of how we go about our day to day life. This has pushed us to achieve new concepts while simultaneously flipping the game on its head. In a time of despair, most businesses have been struggling to see opportunity while we strive to create a revolutionary concept that redefines the definition of “real wealth.”