Multi-six figure entrepreneur, Taylor Lou Dixon is a certified Image Consultant, and Business Mentor who’s helped hundreds of women stand out in a crowded market by sustainably scaling their online businesses through her reinvention process – finding their “It Factor.”
Taylor Lou has been an online entrepreneur since 2014 and started two successful online businesses before the age of 25. Understanding that entrepreneurship can take us down a road of self-discovery, she uncovered her authentic self and integrated this type of journey into her mentorship programs. Her special sauce is through her identity mapping process which taps into her client’s “It Factor”s through self-discovery practices and strategy. This allows them to utilize their gifts, strengths, passions, and purpose in their businesses to ultimately attract more growth and success for their brands.
In her process of personal, brand, and business reinvention, she guides her clients to become thought leaders in their industries by gaining clarity on their most Natural Essence (special qualities that make us stand out), Convicted Message (a message that we can share with confidence) and Embodied Medicine (a contribution that we can share, create and/or teach that’s deeply unique to us); which together becomes their “It Factor.” Through this method, Taylor Lou has helped female entrepreneurs make more money and skyrocket their impact across many different online industries. She offers online courses, workshops, high-level group programs, private mentorship, and 1:1 immersions. Taylor Lou is a master-level trained NLP Practitioner, Certified Life and Success Coach, and Hypnotherapist with a passion for personal growth and spirituality. She offers online courses, workshops, high-level group programs, private mentorship, and immersions.”
StarCentral Magazine recently caught up with Taylor Lou to discuss her journey as an entrepreneur and here’s what went down:
What are you currently doing to maintain/grow your business?
Our #1 focus is always continuing to add value to our current customers and offerings. In addition to our ongoing organic social media marketing efforts, our business continues to grow through referrals and returning customers because of this commitment to create a quality and “rave-worthy” customer experience. We have also built simple funnels to move our customers up the value ladder of what we offer. It’s really easy for someone to get started with one of our entry-level products, see immediate value, and then feel ready to invest in our supportive services at a higher level.
What social media platforms do you usually use to increase your brand’s awareness?
Instagram is the main platform we use to connect with our customers. We also use Facebook and Pinterest as supporting platforms.
What is your experience with paid advertising, like PPC or sponsored content campaigns? Does it work?
Our team just started preparing paid advertising campaigns for one of our signature products, The Content Creatrix Bundle. Previously, we’ve been able to scale to multiple six figures using all organic social media marketing and word of mouth.
What is your main tactic when it comes to making more people aware of your brand? How did your business stand out?
Magnetic personal branding and consistent social content marketing are our creating channels for business growth. Personal branding is one of the best ways to create a community online, make money by solving your community’s problems, and feel creatively fulfilled. Relationship marketing is so powerful when utilized through social media. People are craving authentic role models and guidance online. Because of this, I’ve created a methodology called “The ‘It-Factor’ Method” to help online business owners understand their inherent magnetism, message, and gifts so that they can stand out online and make money doing what they love.
What form of marketing has worked well for your business throughout the years?
Organic social media marketing has generated the overwhelming majority of new leads in our business. Consistently showing up giving value to my audience, sharing my life and expertise, and inviting them to be a part of the magic within my paid communities. I’m so passionate about helping fellow business owners understand their “It-Factor” because it’s been massively crucial to helping me scale my own business in a way that feels authentic.
What is the toughest decision you had to make in the last few months?
The last few months in business have brought about some big (and at times) difficult changes for our team. We have decided to simplify our product suite and business plan as much as possible- which means releasing things we used to offer, cutting things out of our marketing plan, and hitting the pause button on future new projects. This decision was made with the intention of working smarter, not harder, and creating deeper refinement and mastery with our signature services. As a creative, this was a difficult decision because I always have so many ideas and projects that I want to take action on right away. However, this can often create overcommitment and undue stress on our small team.
What money mistakes have you made along the way that others can learn from (or something you’d do differently)?
The biggest struggle I’ve had in my coaching business with money is a tendency towards overgiving and undercharging. Especially in the beginning of running in-person events and retreats, it was so easy to go over budget because I love showering my clients with the best of the best! It’s really important to understand your numbers and understand that you are running a real business. Overgiving and undercharging leads to resentment and disruption over time.
What new business would you love to start?
I would love to start a business designing high-quality, “on-brand” physical backgrounds for video calls. As a branding expert, I love helping people to curate the experience of their brand- whether it be through their clothing style, online presence, or even home decor. I think this would be a huge hit, especially among the female entrepreneur crowd!
If you could go back in a time machine to the time when you were just getting started, what would you do differently?
I would put less pressure on myself to be an “overnight” success. I would give myself so much compassion and view the entrepreneurial path as a marathon, not a sprint. This probably would have led to less burnout, stress, and overwhelm in the beginning.
What is the best advice you have ever been given?
Your genius is where you’re always in flow’ is a quote from my business mentor, Katerina Satori. It took me a long time to realize the more I focused on my true zone of genius, the more successful my business would become (and the more fulfilled I would feel). I always considered myself a “jill-of-all-trades” in the online business world. I have a wide range of interests, passions, and expertise. After a while, I started to realize that this was holding me back in a major way. I was spending a lot of time in roles and projects that weren’t aligned with the things that come the most naturally to me. Once I began to specialize more in my business, I saw huge jumps in income and a deep passion for my work.
What advice would you give to a newbie Entrepreneur setting up their first business?
GET SUPPORT! There are so many amazing resources out there for people wanting to start their own business. You do not have to do this on your own. Find a support system of people who really want to see you succeed and have the experience and resources to help you get where you want to go. Trust me, you will be so thankful you have a roadmap, even if that means investing early on. It’s 100% worth the time you’ll spend trying to figure out everything on your own.