Alyssa Hoffman is the CEO of Fearlyss Entertainment and manager of the six-time rock radio charting band, Wayland. Two years ago, she quit her Fortune 500 job, sold her possessions, and moved onto a tour bus risking everything, and managed to relocate to LA and catapult her band into a success wilder than her dreams.
StarCentral Magazine recently caught up with Alyssa to discuss her journey in the entertainment industry and here’s what went down:
Could you please tell our readers a brief background about yourself and how you started your business?
After ten years, I quit my Fortune 500 job, sold my possessions, and moved onto a tour bus to manage a rock and roll band. With no experience in the music industry and going strictly off of intuition and experience, I went from merchandise to social media to management all within one year. I opened “Fearlyss Entertainment” in 2018.
What are you currently doing to maintain/grow your business?
To be a music manager means that in order for me to grow or my company to grow, my band has to grow. This year we followed our hearts to Joshua Tree, CA, built a studio from the ground up, and wrote, recorded, and produced our own record for our next full-length release. This release will be our first official mainstream record release that will solidify Wayland as being fearlyss.
What social media platforms do you usually use to increase your brand’s awareness?
Our brand awareness is through serving the band. YouTube, Instagram, and credits in music videos and creative assets are where we thrive. The client is everything.
What form of marketing has worked well for your business throughout the years?
Word of mouth was and will remain to be our main form of marketing. We are a mom-and-pop service.
What is the toughest decision you had to make in the last few months?
The toughest decision to make was to “hurry up and wait” for our album release. When you have something so special in your hands it’s hard not to share it immediately with the world.
What money mistakes have you made along the way that others can learn from (or something you’d do differently)?
Not being in a relationship with money is definitely the biggest mistake I made starting out. Relationships require attention and nurturing and keeping things secure and safe- and these are all lessons I thankfully learned early on.
What new business would you love to start?
In another life, I would start a creative consulting company, but this life is all about music.
If you could go back in a time machine to the time when you were just getting started, what would you do differently?
Going back in time and changing anything would change where I am right now and I’m not willing to do that.
What is the best advice you have ever been given?
The best advice I have ever been given is by my grandmother, “shake your ass and save your soul,” which was her recipe for life. Never miss an opportunity to have fun or be kind.
What advice would you give to a newbie Entrepreneur setting up their first business?
The best advice to give anyone starting out in business is to trust yourself. Trust yourself and forgive yourself. Over and over again.