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Dynamic power duo and influencers James Homan and CaLeigha Callahan have rapidly ascended the social media ranks, captivating audiences with their aspirational relationship dynamics, lifestyle content, entrepreneurial ventures, and fashion flair. Boasting a substantial following of over 1.4 million, the couple is not only known for their engaging content but is also on the brink of launching a lifestyle podcast that delves into modern-day relationships, mental health, effective couple dynamics, boundary maintenance, and other personally resonant topics.
Initially gaining acclaim for their endearing couple-centric posts and transparent connection with followers, James and CaLeigha seamlessly transitioned to a daily content creation regimen, offering glimpses into their daily lives. Their expansive content repertoire spans relationship insights, fashion trends, advice, pop culture commentary, and beyond. James, with a keen eye for fashion trends, enjoyed a successful modeling career before redirecting his focus to collaborative content with CaLeigha.
Drawing inspiration from her family’s entrepreneurial spirit, CaLeigha embarked on her own venture, a candle company that garnered an impressive following of nearly 210K on TikTok alone. Juggling various pursuits, CaLeigha temporarily closed her candle business, hinting at a relaunch with a revamped brand in the near future. Beyond candles, she envisions creating a line of planners for organizational aficionados.
The couple’s origin story traces back to their university days at the University of Houston, where James and CaLeigha, both avid sports enthusiasts, played for the football and soccer teams, respectively. Their love story, rooted in shared values and a strong Christian faith, reflects the morals and work ethic instilled in them by their families.
StarCentral Magazine recently engaged in a conversation with James Homan and CaLeigha Callahan to unravel their journey in the industry. Here’s an exclusive peek into their insights and experiences.
Your content covers a wide range of topics, from relationships and fashion to pop culture. How do you decide on the themes and topics you want to explore, and what drives your authenticity in sharing these aspects of your lives with your audience?
Deciding the topics and themes we would like to explore in our content is a dynamic and changing process that combines various factors. We usually draw inspiration from our own interests, passions, and past experiences. We believe that authenticity is key to building a genuine connection with our audience, so we prioritize sharing aspects of our lives that resonate with us personally. We also like to ensure that our content remains engaging and relatable to our audience.
As a couple who work together on both content creation and entrepreneurial ventures, how do you establish and maintain boundaries in your professional and personal lives? What advice do you have for other couples navigating the challenges of working together?
Establishing and maintaining boundaries in both our professional and personal lives as a couple who work together is essential for maintaining balance and fostering mutual perspective while preserving the health of our relationship.
While we are definitely not perfect at it and could always improve, we define clear roles and responsibilities. We like to define who is responsible for what. We do this so each of us gets to focus on our strengths and contribute effectively to our shared goals. In addition, we prioritize quality time together outside of work commitments, when we can disconnect from social media and just be present with each other.
Your Christian faith is a significant aspect of your lives. In a modern world often filled with diverse perspectives, how do you integrate your faith into your content, and what role does it play in shaping your relationship and daily lives?
As Christians, integrating our faith into our content is a natural part of who we are. We respect and appreciate the diverse perspectives in today’s world; however, our Christian faith serves as the foundation for our values and beliefs. We strive to be authentic and transparent in sharing our faith journey with our community.
Whether discussing our personal experiences, sharing inspirational messages, or offering words of encouragement, we aim to convey the genuine impact of our Christian faith on our lives.
In a social media landscape where perfection is often portrayed, you both emphasize authenticity. How do you stay true to yourselves and your values in a world that sometimes promotes an idealized version of relationships and lifestyles?
We strive to be honest and transparent in our content, sharing both the highs and lows of our lives. By being open about our struggles, imperfections, and growth journey, we aim to create a genuine connection with our audience and foster a supportive community. In addition, we aim to focus on real moments instead of staging picture-perfect scenes or curating a “flawless” photo. We prioritize capturing real moments that reflect our genuine experiences and emotions.
With a successful modeling career and an entrepreneurial venture, you both bring unique experiences to your content creation. Based on your personal journeys, can you share some start-up do’s and don’ts, especially for small business owners who may be starting out?
We are not professional models; however, when we are behind the camera, we seem to think so (laughs). We would love to start a professional modeling career in the future if the opportunity arises. The first step is clearly defining your business’ vision, mission, and values. Understanding your purpose will help guide your decision-making and help you stay focused on what matters the most. We also focus on our community’s feedback. We like to know what our audience likes and doesn’t like to see. By focusing on the value that we can provide to our audience, we are fostering a sense of loyalty and accountability between us and our audience. A “don’t” we could consider is not overextending yourself. If someone reading this is like us and you don’t have an “off button,” that is great, but to an extent. We think having a healthy balance of work and downtime is really important. This will help you avoid burnout (which has happened to us plenty of times before).
You mentioned plans for a lifestyle podcast focusing on modern-day couple dynamics, mental health, and maintaining boundaries. What inspired you to venture into podcasting, and what specific topics do you look forward to discussing on the podcast?
We wanted an outlet where our community could really have an opportunity to get to know us better and connect with us on a deeper level. The decision to start a lifestyle podcast focusing on modern-day couple dynamics, mental health, and maintaining boundaries stemmed from a passion for these subjects and a recognition of the need for open conversations around them. We were inspired by the growing awareness of mental health issues and the evolving dynamics of modern relationships.
Some topics we will discuss include:
● Our past experiences of being an interracial couple
● Life after college sports
● Adulting
● And casual conversations about us
Both of you met at the University of Houston, where you were both student-athletes. How has your background in sports influenced your approach to teamwork, both in your relationship and in your collaborative projects?
We both understand the importance of communication. In sports, effective communication is vital for success. Athletes learn how to communicate with their teammates during games and practices. These skills translate well into our relationship and our various projects. We are able to openly communicate and understand each other’s perspectives while at the same time being aligned on the same goal. This also makes for very competitive game nights because neither of us likes to lose!
Jason Harris
rhoda
