Eight big-name Australian magazines have just been axed by media giant Bauer Media Australia as the financial implications of the Coronavirus pandemic continue to wreak havoc in the media industry.
According to ABC, the magazines that will not be published anymore are as follows: Harper’s Bazaar, Elle, OK!, Men’s Health, Women’s Health, Good Health, NW and InStyle. Chief executive Brendon Hill also stated that there would be job losses as a result of the axing as Bauer Media Australia revealed that a massive decrease in advertising revenue plus travel restrictions are some of the major factors that contributed to the unfortunate decision.
According to ABC, Mr. Hill explained, “we, like many other media companies, have deeply felt the impact of COVID-19.
“No-one could have anticipated the swift, widespread and ongoing impact of the pandemic on our business and industry.”
“It has been a challenging time for Bauer and our team with exciting highs and devastating lows in recent months,” Mr. Hill continued. “We have been forced to reset and future-proof the business like all of the media industry has.”