Tiana Memon is a 21-year-old marketing student and former model since she’s now focusing more of her time on fashion styling and content creation for many Slovenian fashion brands. She’s always loved writing about fashion, traveling, and life in general, so she decided to create a blog called Limemoncello, which features her surname and a known Italian drink Limoncello. Italy has always inspired her style, and she has always loved how Italians lived their life so carefree and positive.
StarCentral Magazine recently caught up with Tiana to discuss her journey as a fashionista, and here’s what went down:
Where do you usually shop? Are there any hidden gems when it comes to snapping up some awesome designer clothes?
I can honestly say that I’m proud of how much my look at fast fashion has changed. I’m always trying to either work with brands that don’t exploit employees and/or use low-quality materials. My wardrobe used to consist of 90% Zara, but now I use the Zara website for inspiration and try to find sustainable alternatives at Nu-in, Benetton or second-hand shops, which offer amazing vintage pieces.
When it comes to designer pieces, I use the website called Lyst, since It gives me a look through all the luxurious brands.
What are your top tips when it comes to fashion for the cooler months?
Layer up! Layering is insanely fashionable, and people shouldn’t worry about wearing a blouse, a sweater, a blazer, a coat, or a puffer jacket over. If the colors match, it can honestly look amazing. It shows styling skills better than just putting on a dress.
Where do you look for creative inspiration?
I make sure that I always check all the fashion runways; after all – fashion designers are the ones that create trends, and everyone copies them after. My favorite ones are Michael Kors, Jacquemus, and Dior.
Social media, of course, can be very inspiring, but I like Pinterest even more than Instagram.
Is it hard to stay fashionable?
It definitely takes effort, and I’ve got days when I’m not in the mood to be dressed as my best self, but then again – I feel best when I wear something that’s the latest trend. After all, fashion has always been my passion, and it always will be.
How do you walk the line between being unique and having commercial appeal?
I think my ethnicity helps with the uniqueness since my biological father has Pakistan roots and my mother has Russian roots. I don’t know what to say for commercial appeal – maybe I get inspired by other influencers and try to post similar content. However – I always post and say and tag only the things I genuinely love and believe in; I’d like to stay completely true to myself even if that may not give me thousands more followers.
Are there any key trends you’ve seen for this year?
Video posts are booming thanks to reels and Tiktok, it also shows a non-filtered version of you, and it’s kind of more personal, so videos are definitely the future, even when it comes to fashion.
What do you think about the state of fashion today?
I’m happy it’s moving into a more sustainable point of view and the “less is more” mentality, which helps stop the over-purchasing and polluting the planet.
What clothes can we rid our wardrobes of that are considered very ‘last season’?
Good question! Ripped skinny jeans have been out of fashion for quite some time, but I’d also say oversized models are now replacing tight blouses. Basically, anything tight except dresses are being replaced with loose models, and it will stay that way for quite some time.
What fashion advice would you give an emerging fashionista?
Get inspired by other influencers/models/bloggers you love while still keeping your own identity. Don’t be afraid first to get feedback where they laugh at you, because from my own experience and from the experience of the people who made it, it’s always true that people laugh first, and then they copy. Also, make sure you post content you genuinely love and content that resonates with you; followers will notice if you’re doing something from your heart or not.
The fashion industry has changed so much in the past few years; what’s the best advice you would give for staying ahead of the curve?
Again, being yourself, studying the algorithms and insights, inspire, get inspired, support other influencers/models/bloggers and work on creating a community (liking, following, and commenting back is a part of that). Sometimes you have to fake it till you make it, but I believe everyone can do it if they’re consistent and do it from the heart.