Fashionista of the Month for January 2014!

Article by: Joerisa Lipa

Introducing Joana Leite, StarCentral Magazine’s Fashionista of the Month for January 2014.  Her full name is Joana Gonçalves Leite. Portugese-born and raised, the 30-year old loves to sing, dance, and play the guitar. She also loves photography. For Joana, fashion is a way to define one’s style. Joana’s story to stardom started when she began her own fashion blog. Without intending it “I was treating fashion and my style as a priority turning it into a work, beginning a career.”

STYLETRACES-black and blue_street style_red head_warm chic_classic_stiletto_knit_ootd-04

People say that being creative runs in the blood. As for Joana, she had always enjoyed the creativity in using different colours and patterns and kinds of fabrics. There are indeed people who were born artists and Joana is one of them. She has excelled in the art of fashion and her heart is fully invested in the craft. To have a healthy and blooming success, Joana has been inspired by all that surrounds her. From the colors that we see every day, the outdoors, nature, decor, the streets…everything is her inspiration. She sees the beauty in everything she sees.

STYLETRACES-lasso pink cape_red head_blogger_street style_outfit_ootd_look do dia_red hair_burgundy_grey-000

One of the most memorable experiences in her career so far was when she was invited to participate in a promotional video. It was her first time to do it and this had marked her career. She always loves to meet Portuguese designers – chatting and conversing with them on their designs, techniques, and creations.

The fashion industry is a tough one and to be involved in it, Joana has always been staying strong and never to let others fool her dreams.  As she says, “We should fight for our dreams!” We all have our own dreams and aspirations and we should not let anyone be a hindrance to what we want to achieve in life. Joining Joana in her fight for her dreams is her family who has always been there supporting her all the way. They have been there in her ups and downs.

STYLETRACES-charisma_red head_street style_fashion blogger_green_french bulldog_zara boots_furla_candy bag-05

For now, Joana doesn’t have concrete future plans but what she is doing is making her happy – expanding her blog and continuing to pursue her dreams. She is a woman who loves the art of fashion and she sees this as a reflection of her own self, of her own being. Fashion is a big part of her life and no one can ever detach her from it. There’s more of Joana that we need to look for!

 STYLETRACES-crossing_street style_blogger_red head_white_warm_high knee boots_outfit_ootd_style-01


1. What is the one beauty product you can’t live without? the concealer

2. What is the most dramatic thing you’ve ever done to change your looks? I can’t remember anything…

3. What is in your makeup bag when you travel? the concealer, mascara, lipsticks, blush and eyeshadows

4. What is the one “flaw” you wouldn’t change about yourself? my stubbornness 😛

5. Your best guilty pleasure… shopping



Facebook page:

Official website:

Leave a Reply
You May Also Like