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Social media has become such a rage that you will hardly find a person who does not use at least one of these websites or the app. You will also come across some enthusiasts who ensure that they make an account or profile on every social media website or app a well as regularly maintain them.
Although it’s really hard to keep up with all of these social media platforms, when it comes to promoting your business or start-up you have to be everywhere on the internet to make sure your company is familiar with different kinds of people at all levels.
Here are some of the most commonly used social media platforms and some brief information about how they help in marketing any entity:
Facebook advertising is one of the most popular ways of gaining familiarity amongst the masses. They make sure that your business reaches the news feed of potential customers which can instantly generate reactions to your post. Another way of marketing is the Facebook pages which are free of cost. They are run entirely by the page owner and the Facebook staffs do not play any role in the promotions.
If you want a more serious marketing approach for your business then LinkedIn is the right stop for you. You can create a company profile and attract employees and clients through it. You can even use their advertising section in LinkedIn to help make your company noticeable in the crowd. If you advertise in LinkedIn the ad will pop up in front of the clients without them actually making any specific research.
If you want to make use of the power of images to make your business renowned amongst the masses then Instagram is one great option. With the help of trending hashtags, catchy photos, and short videos, you can attract a significant amount of customer base for your business. Some people go over the board because of the filters so make sure you refrain from misusing them.
Although twitter only offers its users to use up to 140 characters, even these limited characters carry immense power in them. Twitter has recently introduced the twitter cards which allow the users to incorporate links, images, and even short videos without leaving the website.
Snapchat is one of the newest things on the block and with its ability to tell short stories which retain for a limited time, it has gained immense popularity amongst the audiences. The art of storytelling is a catch amongst the audiences and serves as a very effective medium of marketing.
All these social media platforms are popular amongst different kind of audiences belonging to various age groups. You can choose any of them depending on the nature of your business and the type of customers you want to target. All of them hold significant importance in the social media industry and play a pivotal role in social media marketing.