Over the years, Instagram has become a vital channel for businesses to reach out to their customers.
Instagram, a photo and video sharing app, has about two billion active users around the world. Every day more than 70 million photos are uploaded on Instagram. Undeniably, it remains at the top spot when it comes to followers engagement rate.
So, what does this mean? For businesses, it means Instagram offers a whole lot of opportunity for engagement.
As such, it only makes sense to invest in growing your Instagram followers. If you are looking for ways to increase your followers and boost fan engagements, try these five simple steps:
1. #Reach More People With the Use of Hashtags
In Instagram, one of the most effective ways to stand out is by using hashtags. Hashtags work by organising topically relevant videos and images so users can easily identify interesting and relevant contents altogether.
You can leverage the use of hashtags to deliver your content more effectively to your target audience. You can also use it to find relevant conversations where you can engage in and reach out to more users.
2. The Importance of Having a Call to Action
What is a call to action? Ideally, it tells your followers what you would like them to do. You can get creative by:
Placing the call to action in the image’s caption
Creating images with built-in texts
You can post a picture and ask your followers to tag someone who they think can relate to the post. You’ll be surprised to see your solid followers quickly take part in your post.
3. Stay Active on Instagram
Being active in Instagram is imperative if you want to grow your followers. Make yourself visible to your followers by responding to them. As simple as liking or commenting on other users posts can go a long way to boost your follower’s reach and engagement.
4. Leverage Your Captions
If you think Instagram is just for photo sharing, then you’re wrong. You can post high-quality photos along with remarkable captions or even short yet captivating storytelling. Don’t underestimate the impact of words. Think out of the box and use compelling captions to capture your target audience’s attention.
5. Promote and share your Instagram posts on your other Social Networks
Other than Instagram, do you have other social media accounts? How about Facebook or Pinterest? It should help if you let your followers from other social media platforms know about your account on Instagram. Posting or sharing your Instagram posts on other social networks you have is a great way to gain more followers and let the new audience discover you or your brand. It doesn’t even get better as Facebook, Instagram, Tumblr, Flickr and Twitter are tied up with each other so cross-promotion is just as easy.
So, get creative in promoting your Instagram account on other social platforms to drive more followers.
With over 300 million active Instagram users, it’s no doubt that having a prolific Instagram account is an exceptional way to boost your reach. Be committed to share remarkable contents, leverage your engagement and strive for consistency. With the right approach, in no time you’ll see all your efforts will surely pay off.