image via Shutterstock / Maksim Shmeljov
It’s common knowledge that getting your social media sites updated, most particularly if you are publishing a lot of content every day, means a lot of hard work. Larger businesses are employing people to keep on top of it, however, many small businesses do not have the time or budget for this.
There are many social media strategies that you can use for your social media campaign and here are a few:
Creating a Twitter Account, Facebook Page, and Google+ Page
These social media sites have their uses no matter what kind of business you have, and all are helping considerably with SEO. Make sure that you would create business pages on Google+ and Facebook. This will keep your personal details and social media life hidden from your clients or customers, offering better option for promoting a business.
Every time you post your content, make sure that you would use precise hashtags, because it will be helpful for users to find your content when they search for it. If you are selling clothes, hashtags like #clothes #fashion #dress #pants are spot on.
Google+ and Twitter are always showing trendy topics which are famous subjects discussed by people. It is worth your time to perform Twitter search and check the things that people are talking about related to your business and then contribute to the discussion. It will be a great way of making new connections and attaining more success.
Determining social media sites that are most essential to your business
If your website is selling products, you need to make a list of all the video sites and online bookmarking sites that you would be able to find and create accounts. Make sure that you use YouTube and Pinterest. If your business is offering services, information or if it is an affiliate marketing revenue stream, then you need to spread the word in as many ways as possible. You may use blogging websites like Blogger, Tumblr, and WordPress to get your services and blog posts syndicated, and you may try creating news content if you are providing services so to show your expertise in the field.
Success monitoring has proven to be quite difficult for social media. Unlike the search engine results which you can measure through click-through and content engagement, it is not quite simple on social media websites for different reasons. Hundreds of likes on a product on Facebook or YouTube without an obvious link to sales is worthless so make sure that your social media efforts count. In saying that, you need to always keep in mind that social media is for content sharing, so any comment, like, share, or retweet should be positive.
There are many other marketing strategies for your small business by leveraging social media. You just need to know the right one for you and your business’ needs.