Burger King Just Launched An Anti-Bullying Campaign Experiment To Take A Stand Against Bullying


Screenshot was taken from Burger King’s video

Burger King recently launched a new anti-bullying campaign that’s aiming to raise awareness to the roughly 30 percent of students who are bullied worldwide on an annual basis.

Basically they got some teenage actors to pretend to bully one boy and filmed the reactions of Burger King customers, to see if they’d do something about the bullying.

An employee also “bullied” a number of Whopper Jr burgers, by punching them and serving them up to unsuspecting customers. Apparently 95 per cent of customers reported the “bullied” Whopper Jr, but then only 12 per cent of customers said something to the bullies.

Check out their reactions below courtesy of Burger King:

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