Giulia Frangiluna is a fashion designer, producer, stylist, and expert in digital communication. She’s also a film and music producer at Esdra Film and the CEO of Frangiluna Group S.p.A.
StarCentral Magazine recently caught up with Giulia to discuss her journey in the industry and here’s what went down:
How did you get into the fashion industry?
I inherited the passion from my father, a stylist and the founder of the Frangiluna International brand.
What do you like most about being a designer?
If you have a project in mind, perfectionism is your worst enemy. When starting out, you need to quickly let as many people know about your idea as soon as possible. It doesn’t matter if they are positive or negative opinions; your mind will then process everything. It’s also very important to keep your ego at bay before you propose a new version of your idea or project, continue doing this iterative process until you have found the right approach.
Downside to being a fashion designer?
There is a lot of competition and fierceness, which often leads to real wars inside an office, to show off. The world of fashion in recent years is populated by people who are not professionally trained, who think they know everything and bring something new to this sector. Unfortunately in most cases, this is not the case.
What has been the most memorable experience of being in the fashion industry so far?
For those who are open-minded and eager to travel to a different place every week, there are roles that allow this. Obviously, you have to be really willing to always be with your suitcase in hand. In Italy, the fashion sector is one of the most prosperous, despite the crisis having affected many companies. Despite the pandemic, job opportunities still exist and many of these are projected abroad, where Made in Italy has a lot of strength.
Who have been the most interesting people you’ve met so far?
We stylists are fashion professionals, we want to build our brand and thus start our path of self-entrepreneurship that leads us to well-being and success. To do this we have to sell our creations.
Fashion Weeks scattered all over the world is the best way to get to know the most important Italian and foreign names.
What has been the most valuable lesson you’ve learned while in the fashion industry. This can be about the industry or about yourself.
Fashion is flexible! It is not a matter to be done or to die for. It is also not mandatory to own the largest boutique in town before you actually get what you want. Frangiluna as the most valuable fashion brand started with what it has, where it was, and with as few human resources available. When the business is new, you may need to become everything your business needs until you have enough skills to hire hands.
Is your family supportive of you being a fashion designer?
My family creates fashion, my mother is a seamstress and has always created and curated creations for my father before I came on the scene.
If you could go back in a time machine to the time when you were just getting started, what would you do differently?
We make decisions all the time. Even just deciding to take the stairs instead of the elevator means making a choice and having some regret or remorse is an inevitable side effect. In fact, the only people who never make mistakes are, in my opinion, those who never do anything.
What is the best advice you have ever been given?
When you do someone a favor, don’t expect them to be grateful.