Jennifer Kassir, a multi-talented individual, shines as an actress, singer, and influential presence on social media. Her notable TikTok character, Ms. Beanie Official, has garnered an impressive following of over 3.5 million fans.
Ms. Beanie, a delightful and humorous character conceived by Jennifer Kassir, has become a beloved figure among children and teenagers. Through this character, Jennifer seeks to impart a valuable lesson: it’s perfectly acceptable to embrace one’s uniqueness and feel comfortable in their own identity. Ms. Beanie encourages individuals to embrace their quirks and celebrate their inner child. She teaches us that even those labeled as “weird” can achieve great things in life.
Ms. Beanie embodies an unconventional persona, often oblivious to social cues, while possessing an insatiable curiosity for new experiences. She grapples with a love for food, but above all, she exudes a deep sense of care and compassion. Jennifer’s intention is to take people on a journey through Ms. Beanie’s world, allowing them to feel like active participants in her adventures. The relatability factor is paramount as individuals connect with Ms. Beanie, considering her a friend and finding solace in the shared experiences.
Jennifer Kassir aims to provide a voice and a sense of love to children and teenagers through Ms. Beanie’s presence. By incorporating ups and downs in friendships and emphasizing the acceptance of mistakes, Jennifer seeks to teach valuable life lessons. She wants young people to feel heard, understood, and cherished by experiencing the world alongside Ms. Beanie.
Through her multifaceted talents and the embodiment of Ms. Beanie, Jennifer Kassir is making a significant impact on the lives of her audience. She exemplifies the power of entertainment and social media as platforms for fostering empathy, embracing individuality, and nurturing self-confidence. Jennifer’s dedication to creating content that resonates deeply with her viewers is commendable, as she strives to leave a positive imprint on their hearts and minds.
In the world of Jennifer Kassir and Ms. Beanie, being different is celebrated, and the journey towards self-acceptance is embraced. Their collaborative efforts inspire countless individuals to embrace their authenticity, embrace the joy of being unique, and approach life’s challenges with resilience and a touch of humor.
StarCentral recently interviewed Jennifer Kassir, and here’s an inside look into their conversation:
Could you please tell our readers a brief background about yourself?
I am a born and raised American Lebanese content creator from Los Angeles. I was born on April 11, 1999. My parents are from Lebanon, so I grew up speaking Arabic. I’m the oldest child with a younger sister and brother. I’m very family-oriented and love spending time with them. I graduated from California State University Northridge with a bachelor’s in Communication Studies. Ever since I was a little girl, I knew I wanted to have a large platform to impact people positively and make them laugh. My biggest passion is entertaining people and putting a smile on their faces. I am on a mission to help make people happier and to inspire them to be themselves and chase their dreams.
How did you become an international influencer?
My journey started in 2019 when I made YouTube videos and grew a platform of 100K by doing reaction videos to Indian songs and movie trailers. My audience was from different parts of India. I really enjoyed doing it and learned a lot about the culture. After doing that, I started pursuing TikTok. I made three accounts to target different demographics. I made two accounts that target the USA mainly and another account targeting the Middle East since I’m Arab. My first account @jenniferkassir is a lifestyle/personal blog kind of page where I tell stories and I’m just really being myself showing people my thought process, doing fashion, eating, and more. My second and largest account @msbeanieofficial is for families and kids. I make content like POVs where kids can duet with me. Most of my videos include crazy toys and food. I play a funny character called Ms. Beanie, and I wear my custom beanie in every single video. It became my branding. My Arab account @arabjenn is me speaking Arabic, and I film with my mom. We became a fun duo on there where I tell stories and speak Arabic wrong, which many Arabs find comical. Because I don’t live in Lebanon, my Arabic isn’t the best, so people make fun of the way I speak. Spreading myself out is what made me go international, and it’s only the beginning.
What’s it like to be an influencer?
It’s a lot of fun. I always wanted to have what I have right now. However, it’s also stressful. You feel like you have to constantly upgrade and sometimes it feels like a competition. You can easily start comparing yourself to others. But aside from that, there are more pros. All the love and support you get on a daily basis is a great feeling. It gives me a push. Love always beats hate, honestly.
What has been your greatest triumph, to date?
There’s been so many, honestly. But to me, it’s getting public recognition often, which until today blows my mind. It’s such a big world, and the fact that I’ve made such a large impact that I can be in a random place and have someone come up to me saying how much they love my videos makes me feel so blessed. It’s the fact that I’m not a celebrity, and it still happens. TikTok changed so many people’s lives. There’s also been amazing financial opportunities that changed my life completely and I’ve also changed some people’s lives with donations which I intend on doing for the rest of my life and hopefully on a bigger level. Additionally, going to my first Netflix movie premiere and meeting awesome people and getting several awards and gifts from YouTube, and being on the YouTube trending page many times. So many things like this I consider an achievement because I’ve always wanted them to happen.
What has been your greatest lesson, and how have you used that lesson in your life?
Don’t bring people into your life and overhelp them if they don’t ask. Basically, choose your friends wisely, and if you have a bad gut feeling about them in the beginning, trust it and back away. I’ve dropped several “friends” for different reasons throughout my journey and ever since starting this career. One of the biggest reasons is because I bring people into my life and share everything with them and help them too much, then they start taking advantage and expecting more from me, and if I stop giving them what they want, they get mad and assume I’m a bad friend. You realize the only reason they’re friends with you is because they want to use you for their own selfish reasons. It doesn’t always have to be about clout. Some people are leeches and energy vampires and only want to be around you because they hate being alone. That’s also not healthy at all. Having space in relations is key. The lesson is to have boundaries with everyone you meet and doesn’t overhelp them. Cut them off if they don’t respect your boundaries after communicating with them. It’ll backfire on people please on a major level. You get nothing from it but pain. I’ve had many people not respect my boundaries, secretly being envious, and wanting me to lose while I’m helping them win. Usually, it’s a gut feeling when someone doesn’t really like you. Trust your gut. Do yourself a favor and don’t rush into any relationships, that includes friendships, especially in this industry. Your peace is what matters most.
If you could travel back in time and alter one historical event, where would you go and what would you attempt to change?
That’s a great question. I mean if I had the ability and power to actually alter an event, it would be any genocide and war that happened to any country. It’s not fair for anyone to die due to this stuff. I mean, I wish I could cast a spell to have world peace. No wars, no world hunger, no human trafficking. It’s so hard to pick just one historical event to alter.
What do you think you came into this life to learn, and what do you think you came here to teach?
I came here to learn how to serve others the way God wants me to and I came here to teach people to be better people and to love one another. I came here to spread kindness, love, and joy.
What projects are you working on right now?
I’m working on a short film for Ms. Beanie and I’m going to start making longer-form videos for my YouTube channel. I’m also working on a movie for Ms. Beanie with my director and screenwriter, V Trent. Also developing my skincare line, LA Bodies. I’m bringing new people on board to assist with marketing.
What would you still like to attempt in your career?
I want to go the tv/film route eventually. The goal is to expand beyond social media one day, and that also includes writing books which I started for Ms. Beanie already. I’d also like to make more music. I do have some songs out, and I tried to pursue a music career last year until I changed my mind. I’d still do it for fun, though. Music videos are fun to do too. We will see what happens in my career. YouTube is definitely my long-term career plan. I love and respect the platform so much. I’ll still do TikTok of course; I’m just not sure how much longer the platform will be around. I have an amazing partner manager at YouTube who takes care of me, and the opportunities are endless with Google.
What advice would you give to those hoping to follow in your footsteps?
Quantity over quality in the beginning and then quality over quantity later. I started my career posting 3-10 videos a day, no joke. That’s what jump-started my growth. If you want to be an influencer, pump out as much content as you possibly can. Don’t try to be perfect. Trying to make perfect content will NOT work. I’ve posted videos that were amazing and took me hours to film and edit that flopped, and I’ve posted videos that took 2 minutes to record and edit, and those went viral. This goes for every platform too. I advise you to be your authentic self and make content YOU love. After you make the content, trust the process, and DO NOT compare your views to other people’s views. This will discourage you, and you will want to give up. The views will come; just be patient. If you love what you’re doing, people will eventually love it too. Also, some people buy views so you could be comparing yourself to something that’s not even real. Just stay focused on you! Lastly, watch motivational speakers on YouTube, listen to them on Spotify podcasts, or read motivational books. Nourish your brain with helpful positive information to stay motivated and driven. It’ll help a lot!