The Big Reason Why Starbucks Actually Failed In Australia

starbucks

Screenshot from CNBC

Starbucks may be a massive brand overseas, but it is struggling in Australia at the moment.

Australians pretty much rejected Starbucks’ attempted takeover, which forced the global brand to retreat. One of the reasons is because Aussies don’t usually crave for big sugary Frappuccinos and cake pops – Aussies are much simpler – they crave for quality coffee from local coffee shops.

Check out the video below courtesy of CNBC:

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