The concept for Wieden + Kennedy Portland’s epic new Nike commercial is totally relevant to the present time and it’s just amazing to watch.
At a difficult time when professional sports are struggling to rise up because of the Coronavirus pandemic, the ad has quickly become viral online. It’s how this commercial was edited that really makes it absolutely epic. Mixing together different clips from different times of sports must have taken weeks if not months, but the effort really paid off because the ad created a visual imagery of different types of athletes being united as one.
Check out the video below courtesy of Nike (Photo Credit: screenshot from Nike):